29 April 2021 | Applying the avoid the Human Factor Strategy to Facebook

Facebook (FB) is a company with an interesting pedigree. Started by a computer whiz kid, Mark Zuckerberg, who created a social media platform that seems to be on everybody’s device. My 15-year-old son keeps asking me why I use FB, I respond to him that I use FB because “everybody is on FB!” His response to me is something along the lines of “No dad, just you boomers are on FB!”.

As a business though, FB is a phenomenal company, it is a worldwide brand, and it is one of
the “FANMAGS” (Facebook, Amazon, Netflix, Apple, Google) which influence the direction
of the Tech heavy NASDAQ index.

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